The History of Star Creations

Star Creations has its roots in rural Newfoundland, where a love for traditional craftsmanship was passed down through generations. Growing up, I learned to knit, sew, and practice other traditional Newfoundland crafts from my mother and grandmother—skills that became the foundation of both my creativity and my business.

Like many young Newfoundlanders, I moved to Ontario to experience city life. After nearly 20 years away, I decided to return home. In 2016, after relocating back to Newfoundland and Labrador, I opened Star Creations as a retail yarn and fabric store in New Wes Valley.

As I got to know customers and residents of the area, Star Creations grew into a true community-focused business. We began offering high-quality locally made products on a consignment basis, supporting talented artisans from the region. Seamstress services were added as well, including clothing repairs and alterations, which later expanded into costume design and creation for the Crystal Gliders Ice Show, Jewels Dance Studio, and other regional events.

Along the way, customers frequently requested custom apparel for special occasions such as birthdays, Christmas, Canada Day, and community events. In response, Star Creations introduced heat transfer vinyl services, marking a natural transition into custom apparel and promotional products.

In 2019, Star Creations reached an important milestone with the purchase of equipment and inventory from Special Gifts in Gander as the owner retired. This expansion played a significant role in strengthening and growing the promotional products side of the business.

As customer needs continued to evolve, the decision was made to close the yarn and fabric retail store and focus exclusively on promotional products, custom apparel, and branded merchandise. The business continued to grow, particularly after relocating to the Avalon Peninsula.

Today, Star Creations proudly blends traditional craftsmanship with modern customization—continuing to grow while remaining deeply connected to its Newfoundland roots.